KFP and CHANGE staged an unforgettable midsummer night’s dream
Change and KFP have teamed up to stage what will surely be an unforgettable midsummer night’s dream for Maserati. What at first appears to be an exclusive summer part for the new Maserati GranCabrio at a closer glance turns out to be a prime example of perfectly integrated communication.
CHANGE and the Event Specialists from KFP planned, organised, designed and staged an unforgettable “Midsummer Night’s Dream” for its client Maserati, inspiring more than 1,500 high-profile guests from April to May 2010 in exclusive 5-Star hotels in Berlin, Hamburg, Königstein, Bergisch Gladbach and Munich.
However, the visitors were not just fascinated by the new dream car: the fashion shows staged by the successful newcomer Guido Kretschmer, the extraordinary jewellery shows of the jeweller Thomas Jirgens, and of course the culinary delights offered by the excellent top chefs rounded off the perfect event."As long as one just talks about integrated communication, it is just a catchphrase used in marketing. However, once you start thinking, planning, organising, designing, and carrying out an event in an integrated manner, you suddenly develop a huge, fascinating image of a brand. By mixing elements of classical advertising, direct, online and event marketing, we were able to create an intense and unforgettable experience for our client Maserati.” (Klaus Flettner, owner of Change Communication and KFP)